Capterra

Capterra is one of the largest business software directories, built around category pages, user reviews and side-by-side comparisons. Buyers arrive already shortlisting vendors, which makes presence here a commercial channel rather than a launch-day spike.

A basic vendor profile is free through the vendor sign-up, with paid lead and promotion programmes layered on top. Listings pass through editorial review and an account is required. Outbound links are redirect-based and platform-controlled, so treat the value as buyer discovery and reviews rather than link equity.

At DR 91 and roughly 2.87M estimated monthly visits, it is most useful for SaaS products with a clear category fit and a plan for collecting reviews.