G2

G2 is the reference point for B2B software evaluation. Profiles are ranked by verified reviews, and its grid reports are cited throughout buying committees, so the platform rewards products that can steadily collect authentic customer feedback.

Claiming a profile is free; paid vendor plans and advertising are priced through sales. Profiles are reviewed editorially, an account is required, and outbound links are redirect-based and platform-controlled.

With DR 91 and around 2.6M estimated monthly visits, the pay-off is commercial intent and trust rather than link equity. Plan review generation before claiming the profile: an empty listing in a competitive category does little.